Samsung reports record profit while HTC declines
Both companies reported their fourth quarter earnings today, but the results couldn’t be more different. Samsung’s operating profit jumped 75 percent to $4.5 billion in the last quarter, while HTC’s net income dropped 26 percent to $364 million.
I wouldn’t count out HTC just yet though. A closer look at the reports tells us that HTC has a gross profit margin of 12.8% for Q4-2011 and 14.8% for the full year whereas Samsung’s numbers are 11.1% for Q4 and 9.8% for the full year. But trends are important and Samsung is on a run and HTC is on a slope. Of course it’s no good sign to decrease sales when you’re in the exploding mobile smartphone market.
Personally I think that HTC phones has impressed me more in person than Samsung’s over the past 2 years. The Samsung phones have performed well and have good specs, but are often built with cheap feeling materials. HTC has a better track record in this regard with quite premium-feeling rubbery materials and in some cases even aluminum unibody constructions. Samsung has however pushed the envelope in terms of hardware specs such as speed, screen technology and thinness. When it comes to Android skins I also prefer the HTC Sense over Samsung’s TouchWiz, but that’s even more subjective than cheap- or premium-feeling materials. Most users would be better of with a pure Android experience anyway, but that’s another post.
Source: Venturebeat Photo: Geekword
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